A new addition to the Google My Business insights section for cafes and restaurants offers data about subjective attributes, which are based on customers’ opinions.
When submitting a Google review, customers can add a variety of subjective attributes. If a particular attribute is submitted frequently enough, it will appear on the listing for others to see.
Now, businesses can see detailed insights about which attributes have submitted by customers. With these insights businesses can learn more about what customers think of them.
Subjective attributes can be highly valuable to a listing. However, since they’re opinion-based, they can only be submitted by customers.
Objective attributes, on the other hand, can be added by businesses themselves. That’s because objective attributes are based on undisputed facts. They’re something a business either has, or doesn’t have.
Objective attributes may include things such as “wheelchair accessible,” “has Wi-Fi,” “offers outdoor seating,” and, most recently “good for sports.”
Subjective attributes include things such as “popular for lunch,” “good for kids,” “popular with locals,” “good for groups,” and a slew of others.
Google says subjective attributes will remain on a business listing unless proven false:
“Since customers’ opinions are based on their experience, the information is subjective. It is considered to be valuable to other customers, as it describes the feel & ambiance for a place. Unless proven false, we won’t remove this information.”
So there is no verification needed for subjective attributes other than having them submitted by actual customers.