So, the trick to getting more reviews on Yelp is to encourage customers that are already active on the platform. But how do you do find out which of your customers are active on Yelp?
Fortunately, there is a way to determine this, and it works beautifully.
Using your existing mailing list, you can use Yelp’s “Find friends on Yelp” feature to identify customers that are already active users on Yelp. Reviews from these customers are much less likely to get filtered, so it’s helpful to identify them and share with them that you’re on Yelp.
How To Find Customers That Are Active on Yelp
#1. Create a new Gmail account.
#2. Set up a contact list in a new Gmail account (you can leave phone and current email empty).
Prepare a CSV file of your customers with email addresses. I suggest limiting this to 2,999 customers or less, otherwise the “Find Friends” feature on Yelp may choke when trying to process such a large list.
(You can try and test out having more contacts, however; we’ve found in the past that larger lists time out and scaling back seems to work well.)
#3. Login to your new Gmail account, then go to the “Contacts” section.
You can access your contacts directly via https://contacts.google.com/ or in the old Gmail inbox:
In the new Gmail you need to click on the “Google Apps square”, click the “More link” to go to the second page, then click on “Contacts”.
#4. In contacts, click “More” then click “Import” to bring up the import option.
#5. Click the CSV option, then click “Go to old version”
#6. In the old version of Contacts, click “More” then click “Import”. (You can also scroll down on the left-hand side and click the “Import Contacts”… at the bottom).
#7. Now add your contact list.
- Choose file
- Select the file
- Click the “Import” button
Give it a few seconds, and you should now have that customer list loaded into Gmail as your contact list.
Find Your Friends on Yelp
#1. Now, log in to your personal Yelp account, click your profile photo on the top right, and choose “Find Friends”.
#2. Select “In Your Email Contacts” and choose Gmail.
#3. From the list of Google accounts that pops up, choose the new gmail account you’ve just created for this purpose.
You should see a pulsating Yelp logo searching that contact list for friends:
#4. When it’s done searching, it will display a list of all the people from that mailing list that have Yelp accounts.
#5. You now need to go through them and look for customers that would be good candidates to ask for a Yelp review. Here’s the criteria I would use.
- They have a profile photo and at least 1 review.
- They have no profile photo, at least 20 friends, at least 1 review.
- They have no profile photo, less than 20 friends, and at least 3 reviews.
As you find candidates, record their information in a spreadsheet. I recommend recording the following information:
- Yelp name,
- Elite? (Y/N),
- Number of reviews,
- Profile photo? (Y/N),
- Number of friends.
*How to find the email address for the Yelp Friends:
When you upload your list of names and email addresses to find your friends, it pulls up all of the Yelp profiles, which means now you’re going to have to pull the corresponding email address from the Yelp profile. Use Chrome for this task, as it’s quick and easy.
- In Chrome, go to the profile and right-click on the name,
- Click on “Inspect,”
- You’ll see their email address on the line above the highlighted line.
- You can double click on the email and then copy and paste it into the spreadsheet.
Once you’ve gotten through the first batch of 2999 customers, you can repeat the process.
#1. Go back to Gmail, then go back into the contacts section.
Make sure you’re in the new Gmail account you created, and not your own email. You don’t want to accidentally delete all your own personal contacts.
#2. Hover over the profile icon of the first contact and it will change into a checkbox.
#3. Click it to select it, and then click the “Select All” checkbox that appears above it.
#4. Click the three dots icon on the top right.
#5. You’ll see a prompt, and choose “Delete”.
#6. That should clear all your contacts.
#7. Prepare a new spreadsheet with 2,999 additional customers, and repeat the process by going back up to Import Contacts step to find even more active Yelp customers.
You may need to log out of Yelp and back in again.
Yay For New Friends! But Don’t Forget to Play By the Rules
You now have a list of your customers that are active Yelpers, but asking these customers for a review on Yelp would be a violation of their guidelines, so what do you do with this list?
Send them an email just to let them know your business is on Yelp. You can include a screenshot, maybe highlight some of your great reviews, and use wording like “Find us on Yelp” or “Check us out on Yelp”.
Other Tips for Getting More Yelp Reviews
But wait! There’s more…
A) Create a check-in offer
While you may not be able to ask customers for reviews, there’s a trick to getting Yelp to do the asking for you. Go into your Yelp for Business dashboard and create a check-in offer, then promote that check-in offer to your customers. Hey, you might even want to promote it to that mailing list of active Yelpers you just created. After someone has checked in, Yelp will them prompt them to leave a review for the business. Thanks, Yelp!
B) Embed reviews from your listing
Sharing is caring, right? You can embed customer reviews on your website and showcase them to visitors. You could take it even further and take a screenshot of that embedded testimonial and link to it in emails, or refer to it and link to the source on your website and also share via social media.
C) Put up signs and stickers
Put up a sign in your business to “Find us on Yelp”, or, even better to promote the check-in offer you have created.
You can also request “Find Us on Yelp” stickers that are allowed to be displayed at your place of business. Two times a year (if you’ve earned it), Yelp will also send out a free window cling for the “People Love Us on Yelp.”
Alright, I hope these tips help you improve your reviews and ratings on Yelp. Do you have any other tips for getting more Yelp reviews? Please let us know in the comments!