Review Management Insights

How To Boost Patient Referrals With Healthgrades Reviews

Healthgrades is a sleeping giant. Half of all Americans who see a doctor this year will visit Healthgrades. They’re the number one platform for patient-doctor connections. This is significant when you realize they have a large number of competitors — many with deep pockets. How do they retain their #1 spot with consumers? More importantly, how can you

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How to Handle Negative Customer Reviews

If you own a business, online reviews are part of the territory. Unfortunately, no matter how you conduct your business, some of those reviews will be negative. After all, it’s impossible to keep 100% of your customers happy 100% of the time. Because online reviews are such an important part of local SEO, it’s important to

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How ShadesDaddy increased click-through-rates by 300%

About ShadesDaddy Established in 1995 by Susie Cullen, Muddy Puddles is a leading online retailer of children’s waterproof clothing. An advocate of children exploring the outdoors, whatever the weather, Muddy Puddles supplies waterproofs to thousands of parents and more than 1000 schools and nurseries. The Challenge Muddy Puddles’ challenge was two-fold. They sought a way

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How to respond to Good, Bad, & Funny Reviews

Customer reviews. We’ve seen it all. From raving fans to angry customers, and everything in between. When it comes to reviews, you never really know what you’re going to get. Establishing a strong review response strategy is essential for any brand looking to protect their reputation. You have to be prepared to handle any situation. But let’s

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How Does Having Multiple Business Locations Affect SEO?

If you are a company with more than one location or perhaps considering opening a second location, this post was created for you. It is often that even the biggest brands aren’t optimizing their local SEO location pages – causing them to miss out on potential clients. Issues Wrecking Local SEO For Multi-Location Businesses Optimizing

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Local Search Optimization: Branded vs Non-Branded Strategies

Optimizing for Local Search: Branded vs Non-Branded Keywords 46% of all Google searches have local intent. Part of being found in local searches has to do with optimizing your locations to rank for the right keywords. This means knowing which keywords are bringing in the right customers. Oftentimes businesses only focus on branded keywords because they have

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Facebook Reviews Are Becoming Facebook Recommendations

In late 2017, the Local Search Association reached out to various Local Search professionals, asking for their 2018 predictions. I contributed my thoughts, specifically as they pertained to Google and Facebook. It feels like there’s a bit of a space-race in local between Google and Facebook. The interesting thing about it is that they’re coming at

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